Pinterest Buyable Pins For iPhone And iPad Have Finally Arrived
Earlier this month, Pinterest announced that it would finally roll out its long anticipated Buyable Pins EE feature some time in June. The San Francisco startup waited until the last day of the month, but sure enough, on Tuesday Pinterest EE delivered.
The new Pinterest Buyable Pins feature lets iPhone and iPad users shop for items directly from the company`s app, allowing users to complete purchases without having to exit the app and go to a retailer's website. You`ll start EE seeing buyable Pins all over Pinterest in your home feed, on boards you love, and in search results. When you spot a Pin with a blue price, that means you can buy it, Pinterest said in a blog post.
At launch, Pinterest EE will sell 2 million products. Those products will be purchasable via 30 million of Pinterest`s more than 50 billion pins, the company said.
To make finding Buyable Pins easy, Pinterest EE will highlight purchaseable items at the top of the screen whenever users conduct a search. Additionally, the Pinterest app for iOS will include new Shop and Shop our picks categories, which exclusively feature Buyable Pins. Pinterest users can also search for Buyable Pins by specific retailers by heading to the brand`s Pinterest EE profile and tapping the Shop Pins button.
For Pinterest, the new Buyable Pins feature is a way to sell more ads. The startup will not be taking a cut of any purchase made through its service. Instead, Pinterest is hoping brands will pay to promote their Buyable Pins to consumers.
Earlier this month, Pinterest announced that it would finally roll out its long anticipated Buyable Pins EE feature some time in June. The San Francisco startup waited until the last day of the month, but sure enough, on Tuesday Pinterest EE delivered.
The new Pinterest Buyable Pins feature lets iPhone and iPad users shop for items directly from the company`s app, allowing users to complete purchases without having to exit the app and go to a retailer's website. You`ll start EE seeing buyable Pins all over Pinterest in your home feed, on boards you love, and in search results. When you spot a Pin with a blue price, that means you can buy it, Pinterest said in a blog post.
At launch, Pinterest EE will sell 2 million products. Those products will be purchasable via 30 million of Pinterest`s more than 50 billion pins, the company said.
To make finding Buyable Pins easy, Pinterest EE will highlight purchaseable items at the top of the screen whenever users conduct a search. Additionally, the Pinterest app for iOS will include new Shop and Shop our picks categories, which exclusively feature Buyable Pins. Pinterest users can also search for Buyable Pins by specific retailers by heading to the brand`s Pinterest EE profile and tapping the Shop Pins button.
For Pinterest, the new Buyable Pins feature is a way to sell more ads. The startup will not be taking a cut of any purchase made through its service. Instead, Pinterest is hoping brands will pay to promote their Buyable Pins to consumers.