Facebook CEO EE Mark Zuckerberg wasn`t lying when he said video is the site`s future // The social network has introduced a new mobile feature that will bring more video, and also more ads, to your screen //
Now, when clicking on a video in your mobile News Feed, a Suggested Video feed that takes up the entire phone screen can come up // Scroll down on the pop-up, and you will see additional video suggestions // These videos are chosen by an algorithm and will be related by topic or publisher //
But not every video will be original content from a Facebook friend or publisher a user chooses to like, or follow // While videos in these streams must be clicked on to begin playing, there will also be auto-play ads interspersed // EE This initiative introduces a new revenue model for publishers looking to cash in from video content published directly to the social network // We`ve heard consistently from media companies and other video creators that if they were able to make money from their videos, they would publish more, Facebook`s VP of partnerships Dan Rose told Variety //
Facebook`s advertising split, at least during this test, will be 55 percent to the publisher, reportedly the same split that YouTube grants its partners // The first content partners in this suggested video partnership includes Fox Sports, the EE NBA, Hearst magazines and Funny or Die, Re/code reports //
Facebook CEO Mark Zuckerberg has been repeatedly pushing the importance and the future of video on his social network // The site introduced an embeddable video player in March, so content published directly on Facebook can be shared elsewhere similar to what you see with YouTube // Facebook has claimed to bring in 4 billion video EE views per day across the network //
The initiative also aligns with Facebook`s mobile push, as the test first will be available on Apple iPhones but will come to Android and desktop in the coming months // The videos in this suggested feed are still horizontal, but Facebook is experimenting with vertical video as done on disappearing messaging app Snapchat // The new EE system will roll out as a test to a selected millions of Facebook`s 1 //4 billion users in the coming weeks, Variety reported //
